What Not to Do:

A celebrity booking agent seeing this correspondence would likely feel that it is more trouble than it’s worth. They would have to write the sender back just to find out the information they should’ve included in their initial email.

Bad Email #2:

He asks confusing, unnecessary questions. The email asks for “booking details”, which I can interpret several different ways. We’ve already addressed the issue of asking for prices—It would be better if the email gave me a specific budget or made an offer for booking ASAP Rocky. To top it off, he asks for tour plans, which he could find easily by looking on Bandsintown, Pollstar, or even the celebrities website.

What’s wrong with this email?

• The email lacks details. “Scotland” is better than no location at all. The agent doesn’t know if he’s sending his artist to play at a 30,000-seat stadium or someone’s living room. The date and venue are must-haves when communicating with agents.
• The email is poorly formatted. The lack of proper line breaks, punctuation, and standard grammatical structure make this difficult to read.

The verdict? The email lacks information, and lacks effort, which could possibly signal to the agent that “He could be a pain to work with.”.

Bad Email #3:

What’s wrong with this email?

• The email is unclear. Available for when? Cost for what? Also, which one of my clients do you want to come to Columbus, OH?—They didn’t even specify the celebrities name

How to Draft Emails to Booking Agents

The truth is a booking agent would probably never even read the emails above. Instead, his or her assistant will scan the email to see if it’s worth the agent’s time. How do they decide which emails make it past screening?

They look for people who draft emails that display enough information to show that they are in a position to book the celebrity.

Having the right information in your message is the best way to show agents you’re a professional, and it can make you look experienced even if you’re new to the game. Be specific in your emails. Specific details in your email show agents and their assistants that you’re serious, you’ve done your homework, and you have a plan for actually executing what you need from their client.

For instance, asking for a price is usually a red flag because someone who has worked with artists before knows that the industry is not transparent or even consistent about pricing. A booking agent typically won’t talk prices until the inquiring party makes an offer—after which they begin negotiations or stop communication with a decline of the offer.

If you’re attempting to book a celebrity, don’t think you’re alone in the agent’s inbox. Don’t think your query will even get in front of her before assistants have screened your email.

The goal is to be as detailed as possible as quickly as possible. If your email includes every item from the checklist below, the agent should have all the information they need to give you a direct answer.

Email Checklist:

• Date – The booking agent needs to be able to check the availability of their client.
• Venue – The booking agent must be sure the location works logistically with the celebrity’s tour dates, filming schedule, etc.
• Budget – Stating this up front will save both parties a lot of time; the agent will be able to let you know immediately if you are within or way below a reasonable budget for their client.
• Public, Private, Charity, or Corporate Event – this is important because the prices vary for the celebrity depending on the type of event. Private and corporate events will usually be priced higher than charity and public events. Be sure to include details on what type of event you’re planning. Share this in your initial contact, as some celebrities don’t do private events.

What to Do

Structuring your email like the following example will elicit clear answers from agents and lead to booked events. Consider this a script for contacting just about any celebrity’s booking agent.

Why this email works:

• It provides all the information the agent needs to give an answer. If I’m the agent, I know exactly when you want my client to appear, exactly where your event will be, and exactly what sort of event it is.
• It leaves the agent with clear options. If I’m the agent receiving this, I have two options: Either I say “my client is unavailable” or “send the offer over.” No one is wasting time here; it conveys a tone of respect and professionalism.

Of course, there will be times when we reach out to agents and never get a response. It’s important to follow up with them if you don’t receive a response within a couple of days, because it’s possible that they may have accidentally overlooked your email. Its also ok to follow up with a phone call to the agent as well.

However, many times when emails fail to get responses it is largely due to the failure points we discussed above. As they sift through their many offers, the agents (or their assistants) will immediately eliminate poorly constructed, unclear, lazy emails. Remember, these agents are professionals with a huge responsibility to their artist and celebrity clientele. They have to know details in order to ensure an event is right for their client.

Something as simple as covering the checklist items (date, venue, budget, and event type) in your email might lock in the artist that will make your event a success.

What are your thoughts on this article? Anything that I missed that you think should be added in this? Please let me know in the comments below.

Author

Billy Bones: How can I get my posters to millions of sites online? We are searching for the most beautiful girl of the Congo to represent their country in the Miss Earth Pageant.

Hi Johnny, you can find the email of the agent you are looking for sometimes on the celebrities website. If not, then you can try our database: bookingagentinfo.com 🙂

What would be a good way to ask an agent for advice from their clients on song writing and helpful tips on vocals?

Billy Bones: How do I celebrities to donate their time and services to our event? We are Miss Earth Congo and our advocy is about protecting our mother earth and being the voice of Congo. I would love to have Actor Ben Affleck and Leonardo DiCaprio invited to our event. How do I get them there?

Hi Mukon, thank you for your message. I am going to be writing a blog post on this soon that will dive into getting a celebrity to support your cause in more detail. I will send it to you as soon as its ready. Stay tuned

Billy Bones: Do you have any advice on how to write to a musical artists manager to see if they are looking for new material to sing?

Could you please give a good script example for contacting the agent to get a celebrity feature/ verse on a song?

I know this is later than most comments, but I would like to get in touch with One Direction’s agent. Do you have possibly any way to contact them?

Sorry, just now seeing this. You can find their agents contact information in our database. Go to Bookingagentinfo.com

Hi Tyler, you can simply put: [Artist Name] Booking. I would even be more specific and put the date and city in the subject as well. For example “Nas Booking Inquiry Atlanta, GA 12/5/2017”.

Hi Billy Bones,
I work in a very prestigious hotel and I was wondering if you have some advice on how to contact the artist’s tour managers in order to offer my hotel for hosting the artists and crews. Thank you in advance for you kind reply.

This is something I personally don’t have experience with. But we have clients who use our database like Hilton Hotels, who get in touch with the manager of the artist, to find out who the touring manager is. Our database doesn’t contain many tour managers, mainly just their personal and business managers.

Dear Nallely, I have a band called KEVIN MICHAELS ENIGMA PROJECT. http://www.kevinmichaels.us We’re interested in performing at your prestigious hotel. contact me at [email protected] Telephone (California) 213 948 4695 We look forward to hearing from you soon. Best, Kevin.

most artists can be booked directly thru twitter or Facebook cutting out the middle man which is the blood sucking booking agent .

What type of merch are you referring to? Here is our guide on getting product to celebrities: https://blog.bookingagentinfo.com/3-ways-to-get-your-product-to-celebrities/

Billy, We are looking for a guest speaker to attend our annual law enforcement Christmas dinner. Actors or crime writers in the Seattle area. Any ideas?

Nothing comes to mind at the moment, but I recommend building a list of actors from the area that you would be interested in, then reach out to their agents.

Morning,
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Call “Our Worlds True Hero” Look forward to be assisted when conviniant for you?. Warm Regards.
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Dear Mr. Billy Jones: I am writing to you on behalf of my husband, Curtis Jones. We own Next Step Fisher of Men, a custom sublimation apparel, Screen printing and Embroidery. It is a family own business located in Chino, California. Next Step Fisher’s Mission Statement is: It is our to goal to employ former inmates and/or parolees of the California Department of Corrections and Rehabilitation in our manufacturing process. We are not a state owned company, but a privately owned entrepreneurial endeavor ​to reduce recidivism and restore dignity. I am personally asking for your help, if you allow us to to do any t-shirt’s printing for your client like concert and other promotional functions by supporting Next Step Fisher, you help our men and blessing our employees and their family in possibility that know one can understand, but Curtis and I do. We do not like to cut our employees hours because of the shortage in production. Next Step Fisher is available to do most of your promotional goodies: like hats, bags, backpacks, sublimation Towels, sublimation socks, polo-shirts, dri-fit partial and full sublimation. I thank for taking your time to read my letter. I pray that you will take a chance to allow Next Step Fisher, a small family owned business that is making a difference the lives of these men and their family. I thank you for your prompt attention and your kind heart for reading my letter. God Bless you and your clients always. Respectfully yours, Joan Jones
[email protected]
909-590-7332
http://www.nextstepfisher.com
14168 Central Avenue, Unit H
Chino, California 91710

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Wow! You’ve got a great spiel going there! The bits that most stood out for me as somewhat counter-intuitive however is where you say, ” … cool unisex choices stripping away the gender specific stigma of fashion.” and “Our core values reflect those of a business started by us, a same-sex family … ” while conflating these things with notions of inclusiveness, equality and human rights. Anyway, I don’t want to seem incendiary or divisive let alone “racist” or “misogynistic” or “homophobic” or “White Supremacist Nazi” so whatever floats your boat I suppose. https://uploads.disquscdn.com/images/f017b8db8c773930b062834f289943ac991729523a4b99e31905747f0e9f3830.jpg

Can we now get a tip on sending an offer since your tips on emailing an artist agent worked I just sent an email using your template as it is and now I am asked to send over an offer.Any suggestion please.
And thanks for every tips